The Process

After a short introduction by the Product of Ecommerce, I began exploring the existing website, linsenpate.de, and the IA reference website, lensit.no. A few days after I was given access to the design material of Lensit and I learned about the design patterns used.

Since I had such a good reference, I only needed to apply an aesthetic UI to the structure provided. With a mobile-first approach, I created 4 different high-fidelity designs for mobile and desktop.

At the end of every working day, I would send an Email to the Product Owner highlighting what I had achieved and my questions. It was useful so that in our daily 30-minute standup we could resolve doubts and make decisions quickly. During these meetings, I was given a lot of research insights that supported my decisions and helped me adapt the product to the German market. After the screens were designed, we would receive feedback from the Marketing Department and adapt according to their needs.

The second phase was creating the emails and marketing newsletters. Taking their main's e-commerce platform email content as a reference, which had already been extensively tested and optimized, I applied the new UI to them. I also used my language skills to emphasize the brand, by introducing Italian words in a way that could be understood by Germans.

Finally, I proceeded to put together a design system and a components page for the other designers in the team to use as a reference in the future.